A writer, fashion enthusiast, and storyteller. Born in Ethiopia and raised in the U.S., I now live in Madrid, Spain, where I teach English and continue exploring my passion for writing and fashion.

From childhood poetry to academic research, writing has always been my creative outlet. Studying Communication, Sociology, and Psychology deepened my understanding of human behavior, shaping my ability to craft compelling narratives. At the same time, my love for fashion—first inspired by my mother and later honed through retail experience—has always been a defining part of me.

I discovered fashion copywriting while working in e-commerce at Polaris, where I gained insight into branding, product storytelling, and SEO strategy. That’s when I realized my passion for blending words with style. Now, I specialize in creating engaging content that brings fashion brands to life—whether it’s product descriptions, trend-focused articles, or social media copy.

Let’s create something stylish and impactful together!